Worn by the Sea. Found by the Dog.

Eco coastal goods for dogs and their people.

Launching soon.

The Sea Dog is a soulful, eco-conscious small business rooted in Roker, Sunderland. We create meaningful products, experiences, and community connections for dog lovers along the North East coast. Our mission is to celebrate the bond between dogs and their humans through mindful beach walks, sustainable goods, and creative expression — all inspired by sea glass, salty air, and four-legged friendship.